D&AD

About D&AD: D&AD is an educational charity - our purpose is to set creative standards, educate, inspire and promote good design and advertising

Design by Lippa Pearce

Education & Professional Development

Underpinning all D&AD activities is a fundamental belief that it is the responsibility of industry and professional creatives to help nurture the next creative generation. Each year D&AD invest more than £2million into running ambitious and influential education programmes that yield real and manifold benefits for industry and practitioners, for students and for tutors and course leaders.

The D&AD Education Programmes have four aims.

The D&AD Universities & Colleges Programme aims to support appropriate colleges and universities and provide them with resources and connections with industry. It does this through the following activities:


The D&AD Student and Postgraduate and Graduating Creatives Programmes aim to help industry identify talented students and graduates and provide pathways into employment. They provide the following activities:


The D&AD CPD Programme aims to assist creative practitioners in their continuous professional development. The programme includes:


The D&AD Secondary Schools Programme is the fourth and newest focus. Its aim is to nurture and encourage creativity at a younger age to ensure pupils from diverse backgrounds consider a creative career and are aware of the opportunities available to them. It has two elements:
  • Creative Insight Sessions for Teachers
  • Creative Career Insight Sessions for pupils


For details on any of the above activities explore our website. If you would like to know about partnership opportunities in any of the above areas call Laura Woodroffe on +44 (0)20 7840 1126 or email laura@dandad.co.uk.