Reinald Chee Weng Pin and Jason Feng Jiesheng from Temasek School of Design in Singapore were awarded ‘Student of the Year’ at the D&AD Student Awards Ceremony 2008. Pin & Jiesheng won the award for their boundary-pushing creative response to MTV’s brief to promote the brand as if it were a virus. In their 30th year, the Student Awards exist to identify the best new talent in advertising and design and this is the first time a team studying outside of the UK has won the top creative prize.



Al Young, D&AD Education Chairman, said: "The quality of work across the board was the best I have ever seen. College standards have risen to such a height, that the judges agreed that much of the material exhibited by these students should have contended at a professional level“

“Despite some strongly held differences of opinion on the panel, Pin and Jeishing’s MTV project ultimately triumphed. We were knocked for six by their energy, wit and resourcefulness"

For more information and to view the briefs, please visit the D&AD Student Awards 2008 microsite.