The client trusted and embraced the innovative concept of their agency, allowing groundbreaking technology and creative insight to come together to breath new life into this brand.

In a search for a new identity Channel 4 overcame the obstacles of a change in management and iconic brand imagery. Technical wizardry, creative flair and a relationship built on trust were key in achieving this groundbreaking work.

The Abba-Zappa campaign started as a small idea which grew large to encompass all media. This process was facilitated through a client-agency relationship built on openness and a willingness to explore new ideas.

With philosophical ideas that shaped the modern world as the subject matter, the Great Ideas series had a lot to live up to in terms of design. Putting faith in a young team and allowing them freedom to apply a big idea proved to be an award-winning strategy.

In an incredibly competitive market, where all brands sell the same benefits, creating a point of difference is a huge challenge. Working closely with the agency over the long term allowed the client to trust an original idea, which created difference and significantly increased market share.

VW demands that its advertising be something that could not have been produced by any other car maker. As a result of a long term client-agency relationship and a willingness of the client to fight their corner, the agency produced work as iconic as the brand itself.