Some of the achievements of the companies whose stories we tell may be familiar but must surely be worth closer analysis for their achievement in retaining their creative focus not once but year after year. Others you may not know, but their strategies and achievements have just as powerful a story to tell.
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		Integrated creative thinking at Audi has enabled the brand to buck tough trading conditions and boost both its profile and sales through a new, more inclusive brand strategy.
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		Bold creativity and media planning produced an unconventional Government communications initiative tackling the spread of sexually transmitted infections.
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		'Keep it simple' is the philosophy at soft drinks company innocent which is on track to become a pan-European, £45 million brand by 2006 ­ just seven years after its launch.
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		A personality-led creative strategy that goes well beyond celebrity endorsement is giving John Smith's 'stand out' as it attempts to buck declining ale sales.
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		A £2.6 million design make-over is enabling UK fashion retailing's 'sleeping giant' to reconnect with consumers and fulfil ambitious global expansion plans.
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		The NSPCC's commitment to creative excellence is persuading the public to confront the unthinkable as part of its on-going campaign to stop cruelty to children.
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		Stunning creativity in retail and product design is challenging Western perceptions of Chinese medicine as merely an exotic niche to create a new, global healthcare brand.
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		Waitrose has increased its market share, grown sales per sq ft and built customer loyalty through the strategic use of advertising and design creativity.
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