Creativity Works


Creativity Works 2003 explores the challenges,processes and value of investing in creativity. The following nine stories bring together some well-known brands each has applied their imagination, their inventiveness and their courage to the business mix and each has been recognised for their creativity.
Boots
Halfords
Hovis
Muji
Barnado's
Creativity Works is a D&AD initiative in partnership with Royal Mail, the Design Council and AQUENT with the support of the Institute of Practitioners in Advertising and the Incorporated Society of British advertisers and media partnered by the Financial Times.
The Guardian
Landrover
Levi's
Skoda
Writers – Hugh Aldersey-Williams and Meg Carter
Cover photography – John Edwards
Design – hat-trick design